Privacy Policy

1. Information We Collect

1.1 Information You Provide

We do not collect any personal information directly from you on our landing pages. We do not have contact forms, email signup forms, or account registration.

1.2 Automatically Collected Information

When you visit our landing pages, we may automatically collect:

• Browser Information: Browser type, version, and timezone
• Device Information: Device type, operating system
• Usage Data: Pages viewed, buttons clicked, time spent on page
• Referral Source: The website or ad that brought you to our page

1.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including:

• Essential Cookies: Remember your cookie consent preferences
• Analytics Cookies: Meta (Facebook) Pixel to understand visitor behavior and improve our marketing

2. How We Use Your Information

We use the information we collect to:

• Improve our landing page design and content
• Understand which marketing campaigns are effective
• Create better-targeted advertising
• Analyze visitor demographics and interests
• Comply with legal obligations

3. Third-Party Services

3.1 Meta (Facebook) Pixel

We use Meta Pixel to track visitor behavior and optimize our advertising campaigns. When you consent to cookies (if required in your region), Meta may:

• Track your interactions with our landing pages
• Match your visit to your Facebook/Instagram profile (if applicable)
• Use this data to show you relevant ads
• Help us build custom and lookalike audiences

Meta's use of your data is governed by their privacy policy: https://www.facebook.com/privacy/policy

3.2 Amazon Associates

Our landing pages contain affiliate links to Amazon. When you click these links:

• You are redirected to Amazon's website
• Amazon may place cookies on your device
• Amazon tracks your purchases (we do not receive personal information about your purchases)
• We may earn a small commission if you make a purchase (at no additional cost to you)

Amazon's use of your data is governed by their privacy policy: Amazon Privacy Notice

3.3 Evie Mitchell Direct Store

Some landing pages link directly to eviemitchell.com. When you visit that site:

• You are subject to their separate privacy policy
• Any personal information you provide is collected by their platform (not by us)
• Payment processing is handled by their payment processor

4. Your Rights and Choices

4.1 Cookie Consent

EU/UK Visitors: We will ask for your consent before placing non-essential cookies (like Meta Pixel) on your device. You can decline or withdraw consent at any time.

Other Regions: While not legally required in your region, you can still control cookies through your browser settings.

4.2 Managing Cookies

You can control cookies through:

• Browser Settings: Most browsers allow you to refuse or delete cookies
• Meta Opt-Out: Visit Facebook Ad Preferences
• Do Not Track: Enable "Do Not Track" in your browser (note: not all services respect this)

4.3 Your Data Protection Rights (EU/UK/California)

Depending on your location, you may have the right to:

• Access: Request a copy of data we hold about you
• Deletion: Request deletion of your data
• Correction: Request correction of inaccurate data
• Portability: Receive your data in a portable format
• Object: Object to processing of your data
• Restrict: Request restriction of processing

Note: Because we collect minimal data and do not have accounts or databases with personal information, these rights are limited in practical application. Most data we collect is anonymized analytics.

5. Data Retention

We retain data as follows:

• Cookie Consent: Stored for 12 months, then re-requested
• Analytics Data: Meta Pixel data is retained according to Meta's data retention policies (typically 90 days for conversion tracking, up to 2 years for custom audiences)
• Server Logs: Automatically deleted after 30 days

6. Data Security

We implement appropriate security measures to protect your information:

• HTTPS encryption for all page connections
• Secure hosting with reputable providers
• Regular security updates
• Limited data collection (only what's necessary)

However, no internet transmission is 100% secure. We cannot guarantee absolute security.

7. International Data Transfers

Your data may be transferred to and processed in:

• United States: Where Meta (Facebook) is headquartered
• Australia: Where the author (Evie Mitchell) is located

For EU visitors, Meta uses Standard Contractual Clauses approved by the European Commission for data transfers.

8. Children's Privacy

Our landing pages are not directed at children under 13 (or 16 in the EU). We do not knowingly collect data from children. If you believe we have collected data from a child, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our landing pages after changes constitutes acceptance of the updated policy.

10. Your California Privacy Rights

California residents have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to deletion of personal information
• Right to non-discrimination for exercising CCPA rights

Note: We do not "sell" personal information as defined by CCPA. We share data with Meta Pixel for advertising purposes with your consent.

11. Contact Us

12. Legal Basis for Processing (EU/UK)

For EU/UK visitors, we process your data under the following legal bases:

• Consent: For Meta Pixel and advertising cookies (you can withdraw consent at any time)
• Legitimate Interests: For essential cookies and basic analytics to improve our website performance
• Legal Obligation: To comply with applicable laws and regulations

13. Supervisory Authority

If you are in the EU/UK and believe we are not handling your data correctly, you have the right to lodge a complaint with your national data protection authority:

• EU: List of EU Data Protection Authorities
• UK: Information Commissioner's Office (ICO)